FOR IMMEDIATE RELEASE CONTACT:
January 6, 2010 JASON SILVA, CHIEF OF STAFF
SalemRecycles Leads Panel Discussion at WASTECON 2010: Strengthening the Industry
SALEM, MA -SalemRecycles, the city's volunteer recycling committee, was recently notified that their proposal for the panel discussion "Branding the Recycling Message: Public Relations Strategies to Advance Community Success" has been accepted for inclusion in the WASTECON 2010 conference to be held in Boston in August. WASTECON® is the annual conference of the Solid Waste Association of North America (SWANA). SWANA, the leading association for integrated solid waste management, is a strong proponent of recycling education and training, a special conference theme for 2010.
Branding the Recycling Message: Public Relations Strategies to Advance Community Success will be moderated by Liz Vago, chair of SalemRecycles; it brings together key stakeholders from the recycling community: industry, state and local government, and volunteer and citizen advocacy to share knowledge and expertise in creating successful recycling campaigns. “We are very excited to have been selected for WASTECON and look forward to sharing our experiences in building recycling campaigns and to learn from others who participate in the discussion” states Liz Vago. The panelists are:
Kimberley Driscoll, Mayor, City of Salem
Johnny Gold, Senior Vice President, The Newark Group
Andrea Fox, Environmental Journalist and Advocate
Debbie Burke, Communications Director, City of Malden
Sharon Byrne Kishida, Regional Solid Waste and Recycling Coordinator, Massachusetts Department of Environmental Protection
Liz Vago, current chair of SalemRecycles, will moderate the discussion. Founded in early 2008, Salem Recycles is the recipient of several key awards. Liz brings a wealth of experience and knowledge to her role as panel moderator; experience developing and implementing workshops, executive non-profit recruiting and professional development training.
Mayor Driscoll was one of Salem's earliest recycling advocates during her tenure in the Planning Department. She continues to be a leader among her peers, and has created many environmental initiatives such as Renewable Energy Task force and Salem Recycles.
Johnny Gold has been in the recycling industry for decades, starting as a child in his grandfather owned company, North Shore Recycled Fibers.
Ms. Fox writes a weekly green living column for the Salem News, focusing on a wide variety of environmental topics. She is also a journalist for a number of other prestigious national publications.
Debbie Burke is the Communications Director for the City of Malden which recently implemented a very successful Pay as you Throw program, significantly reducing trash tonnage and increasing recycling.
Sharon Kishida is the regional resource for solid waste and recycling, and provides technical assistance to communities throughout the North Shore.
The panel discussion will focus on creating and implementing comprehensive outreach programs to engage untapped audiences new or resistant to recycling as well as existing communities of resident recyclers. Case studies will focus on creatively leveraging partnerships, identifying 'recycling champions' to build and reinforce the recycling campaign message, and strategies to motivate residents and local groups to participate.
For further information, please contact (978) 619-5679.